GENERAL MANAGER- Marketing- High End Luxury Mall Opportunity- Confidential- NORTH INDIA

Today’s search focus: GENERAL MANAGER- MARKETING for a High End Luxury Mall for a prominent luxury, diversified mall, hospitality & real estate group in India. Role based in a key city in NORTH INDIA.
Qualification & Experience : An MBA graduate with 12-15 years of extensive track record and achievement with an exceptional level of understanding in marketing. The incumbent should have exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred.

If interested, please inbox me your CV at neha@redkite.co.in

Position Profile / Job Description

External Interface
·         Agencies: Creative, Advertising, Public Relations, Market Research, etc
·         Media – print & electronic
·         Local municipal authorities/ government and other regulatory bodies 
Minimum Qualification
·         MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)
Minimum Experience

• 13 to 15 years of retail industry experience in Marketing

Special Skills/Attributes 
·       Good exposure to creatives
·         Knowledge of branding and promotions
·         Sound understanding of PR, media, etc
·         Exposure to large scale event management / execution.
·         Good exposure to Digital Marketing
·         Knowledge of pricing / budgeting
·         Exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred

• Sound knowledge of designing and outdoor advertising
• Knowledge of branding and promotions
• Knowledge of pricing / budgeting
• Sound understanding of PR, media, event management, etc

Overall Purpose/Objective of the job 
Drives the marketing strategy and revenue maximization efforts for the Mall through client sponsored events, internal events, selling of signage's and other revenue generating initiatives. Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.

Key Responsibilities

Overall Marketing Strategy for the Mall
·         Formulate an overall marketing strategy for the Mall in order to increase the trading density and maximize revenues.
·         Responsible for the overall brand building, brand campaign by ensuring effective and comprehensive advertising and public relations plan.
·         Develop a desired market positioning for the Mall and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption.
·         Formulate the marketing calendar for the year in terms of the marketing initiatives, branding and promotional activities and ensure effective implementation of the calendar.
·         Conduct periodic benchmarking with competition to identify and adopt industry best practices and innovative processes from overall customer experience perspective.  
·         Formulate the annual marketing budget on detailed revenue and expense projections; including Advertising, PR, Revenue Maximization & New initiatives.
·         Review and finalize the creative campaign on a regular basis
·         Drive the customer and retailers satisfaction surveys (CSI/RSI) on a regular basis and ensure the survey results are communicated to the teams and corrective actions taken to enhance the experience of customers and retailers.
·         Ensure VM, Décor, overall aesthetics of the mall is appealing to the customers.

Events
·         Formulate the annual events calendar at the beginning of the year in line with the mall strategy and ensure effective implementation.
·         Create unique properties, prepare and tie-up for events like Art program, large scale music events, top artist international performance etc… and ensure they are effectively implemented.
·         Assess the technical and commercial feasibility and finalize the various agencies for the purpose of execution of events (event management, creative agency etc.)
·         Finalize the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc.
·         Conceptualize/ develop and review ideas for conducting revenue events within the mall, approve/finalize the potential client agencies and the rate cards for various types of events and signage’s.
·         Ensure that all permissions/ licenses from local municipal authorities/ government and other regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team


Advertising & PR
·         Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying, quality checks, standardisation and periodical review
·         Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies covering event implemented at the malls viz CSR initiatives, major launches of brands etc. 
·         Responsible for supporting and maintaining the favorable image of the brand by ensuring adequate media coverage at regular intervals

Digital Marketing
·         Advising and sharing the strategy with the digital team on the digital communication plan.
·         Conceptualize and device strategy framework for various digital platforms.
·         Responsible for Mall’s Digital Marketing initiatives –
Website Maintenance
Social Media Facebook Page Management
Social Media – Twitter Page Management.
Prepare a plan for Digital Online/ On ground events with the help of the Digital Agency.
Design Emailers, Digital Newsletter (E – Vibes) and release them as per agreed schedules.
This is a confidential posting, please do not leave comments on the post. Photograph used is for illustration purpose only.