Director of Marketing & Communications Opportunity- India- Confidential-Major Metro City

Today’s search focus-  DIRECTOR OF MARKETING & COMMUNICATIONS available with a prominent group (Hospitality/ Non Hospitality) in INDIA. Position is based in a major metro city.
If interested, please inbox me your CV at neha@redkite.co.in

Key Specifications:
The incumbent should have at least 10 - 15 years’ experience in Marketing & Communications function with preceding 3 years in a similar role.

Job Purpose
The DoM will be expected to develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, market research, publications, digital/social media, events, media relations and other aspects of strategic marketing; formulate and manage the budget to support the Marketing and Strategic Communication; manage the website; and lead the Marketing Committee. The Director will also be expected to direct the efforts of the marketing and communications staff and coordinate at the strategic and tactical levels with the other functions of the company.
Key Result Areas:

Marketing and Communications
Reflect, articulate, and promote the mission, vision and identity of the company.
Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will enhance company image and position within the marketplace and the general public, and facilitate internal and external communications.
Tasked with overseeing offline brand marketing approaches such as design marketing and hard copy promotional materials.
Manage the strategic and creative design of company marketing and communications activities and materials including:

• Enrollment Management
• Website, Social Media, video production,
• Online
• Company Advancement
• Conference Services
• Media Relations
• Founder and CEO’s Office

Manage the Marketing and Communications staff – currently consisting of a lead creative and Website Manager, SMM Manager, part-time writers, PR agency and others.
Ensure articulation of company desired image and position, assure consistent communication of image and position throughout the company, and assure communication of image and position to all constituencies, both internal and external. Uphold protocol to ensure a uniform “house style” (uniform fonts, logos, pictures).
Responsible for editorial direction, design, production and distribution of all publications, including magazine
Coordinate media interest in the company and ensure regular contact with target media and appropriate response to media requests.
Responsible for the appearance of all the company’s print and electronic materials such as letterhead, use of logo, brochures, etc.
Tasked with overseeing the company’s online brand marketing campaigns on digital channels such as LinkedIn, Facebook, YouTube, business websites, email and so forth.
Ensure that the company regularly conducts relevant market research and coordinate and oversee this activity.

Organizational Strategy
The DoM also plays a major strategic role. Develops and manages the compny’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.
The DoM is responsible for the creation and placement of advertising that is in support of the business’s and sales team’s initiatives through media planning, creative development, metrics, market research, and vendor management.
The DoM is also responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collaterals, press releases, and executive presentations.
DoM Is in charge of the development of the strategic execution plan, where he/she uses a wide range of content in order to build awareness and credibility for the company and brand in the market, simultaneously establishing the organization as a leader in the market.
Additionally, plays the role of ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
 
Collaboration
The role of the Director of Marketing, as expected, is highly collaborative. DoM works closely with the relevant department and other external agencies, in formulation and delivery of both the offline and online brand marketing elements/strategies. These elements are inclusive but not limited to brand design, partnership marketing, content, public relations, and advertising.
The DoM also partners with DoA in the drawing of the departments’ budget and its subsequent allocation within the department. DoM also assists the PR agency in integrating the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage.

Analytics
The DoM plays a major analytical role in establishing metrics for the purpose of measuring campaign effectiveness against KPI’s. At this capacity, DoM also establishes a process for benchmarking the brand’s performance in various in order to ensure that campaigns are relevant and competitive.
The DoM also ensures the completion of market analyses and monitors the competitive activity in the market as well as conducting gap analyses and financial modeling, which avail the business a competitive advantage and facilitate the realization of new brand marketing opportunities for the business.
In this capacity DoM also integrates PR processes in brand marketing campaigns that ensures maximization of ROI. The DoM is also tasked with the preparation of reports on campaign performance, which he/she presents to the senior management.

This is a confidential position, please do not leave comments on the posting. Photograph used is for illustration purpose only.